If you have been spinning the affiliate marketing wheel for a while now, and you are not seeing any results...
You might be making some common mistakes affiliate marketers make.
So, in this article, I am going to share with you the top mistakes that affiliate marketers make, and I hope that this can help you get through this tough affiliate marketing journey.
Mistake #1 - Over-Reliance on Organic Search Engine Traffic
Now, the first mistake is over reliant on organic search engine traffic.
Don't get me wrong, organic search engine traffic is great, because it is one of the most targeted traffic you can get.
Plus, it is free! Well, not exactly free because you are trading your time to create content.
If you are ranking for the right keywords, you can see your sales conversion rate shoot through the roof.
Downside #1 - It takes a long time
If you are just starting out, and you are cranking up content for search engines, it may take you 3 to 6 months to get ranked on keywords that you are trying to rank for.
What I suggest you do, while you are cranking up your content on your website, is to build a brand or an authority on social media channels or forums that matters to people in your niche.
What I am saying is that you should create a brand or an authority only on the channels that the people in your niche goes to.
There is no point in creating a brand on Facebook when the people in your niche don’t go to Facebook.
And, how do you know which channels your people goes to? It starts with creating an avatar.
Downside #2 - Google Ranking Algorithm constantly changes
Today, Google may love you and rank your articles highly for the keywords that matter.
You thought that everything is great, until...
Google doesn't love you anymore! For no apparent reason!
This happened to me before. Google used to love my content because they are unique and provides lots of value to my readers.
Whenever I publish a content, it gets ranked on the first page within days.
But, when Google changes their algorithm, suddenly everything went south. Important to be learnt, do not rely on any single traffic source.
Keep in mind that I was closely following Google guidelines, and even experts in the field can't explain what has happened to my rankings. They just got lost all of a sudden.
Mistake #2 - Cranking up content with no "buying intent"
The next mistake that beginners make is cranking up content that doesn’t have “buying intent”.
Like those “how to” articles - Informational articles.
If you want to know how to convince a total stranger to buy something from you in the end...
You have to understand the buyer’s journey, and at which stage of awareness in the buyer’s journey they are in.
It is totally fine to crank up Informational articles, but you must know its purpose...
Instead of putting hopes on getting those articles ranked on search engines, you should use them as a way to grow trust and authority with your website visitors.
Why I say this is because Informational articles are difficult to rank on search engines, because there are already so many of them in this day and age.
Also, these Informational articles serve the needs of a stranger who’ve just got in contact with your website.
So, I would suggest that collecting contact information (email addresses) from your website visitors, and serving them with those Informational articles, is the way to go.
Think about it, if a website visitor visits one of your Informational articles, and they leave your website, that’s it!
They are not coming back, and if you don't have a way to contact them, how do you lead them to buy something?
So, my suggestion is to leave those Informational articles at the back when you are already earning some money with affiliate marketing.
And, I would also suggest that you write a lot of product reviews at the start, because these types of content has buying intention.
Just imagine yourself searching for a product review, what does it mean?
It means that you have the intention of buying the product, right?
Just that you are looking for more information before buying it.
And, if a product review understands your needs and connects with it, you are more likely to buy the product through the affiliate link, right?
Mistake #3 - Not Building a List and Monetizing it!
The next mistake is not building your list and monetizing it.
When I talk about the list, it is either an email list or a Facebook messenger list.
You see, if you are writing “how to” articles, it serves the people in the initial stages of the buyer's journey.
Our job as affiliate marketers, is to move people down the stages of awareness.
And eventually, we want people to buy the product(s) that we recommend.
In order to move someone down the stages of awareness, we need an avenue where we can constantly be in front of the prospect, so that we can build trust with them.
And, having an email list or a Facebook messenger list is right avenue to do that.
So, building a list is so important because it builds trust with your site visitors over time, and they will be more comfortable buying something when they know that you are someone they can trust.
Is the "Money" in the List?
Also, I am not sure if you have heard of this that “the money is in the list”?
While this statement is true...
But, if you are not doing anything with the list or you are just sending junk messages to your list...
The money is not in the list!
Mistake #4 - Constant Emphasis on Selling!
The next mistake is the constant emphasis on selling!
Hey, buy this man! This is the best product ever, I’ve used it, and it is amaaaaazing! Buy it now man!
Didn’t you know? Hard selling is not working anymore!
In this day and age, you have to help people and gain their trust, before they will buy anything from you.
For example, if you are creating content for your Facebook page, you can’t always post a product review.
You have to create trust with people by sharing your personal stories, and connect with people.
Let them know that you are in their shoes, or you had been. Provide lots of value to people before selling anything to them.
If you are writing a review, don’t just say how good this product is and why they should buy it.
Talk about your journey, share knowledge and insights in the review, and demonstrate that you understand pain points and the struggles of the people who have landed on your review.
Care for your site visitors and they will reward you eventually. Don’t focus on just selling!
Quick Tip: Write a Highly Effective and Engaging Product Review
Mistake #5 - Sending Traffic Directly to Your Affiliate Link
Next, are you sending your traffic directly to your affiliate link?
Are you relying on the affiliate product sales page to do all the selling and telling for you?
While this may work some people, it will not work for most.
And, through my personal experience, the sales conversion rate is much better with a bridge page.
A bridge page is simply a landing page in between your content and the sales page of the affiliate product or service.
It is the page where we...
- Capture contact information;
- Share with people the transformation you’ve been through while using the product or service; and
- Warming people up to what they are about to experience.
Just for example, if I were to be invited to speak on the stage, and the person inviting me to the stage says something like...The next speaker coming up on stage is someone who is amazing and he has gone through a life changing experience! He is going to share his personal experience with you so that you can be inspired too!
Compare the above with this...Well, the next speaker coming on stage is a great guy, he is coming up now.
What do you think? Does the 2nd example make you excited?
Well, the concept of the bridge page is exactly the same as being the "introducer" to the product you are about to promote.
You need to get people excited and fascinated about the product or service, without sharing too much information.
We are looking for the transformation, not the product details on the bridge page.
Product details is the job of the affiliate product sales page.
So, if you are sending people directly to the affiliate sales page, stop and create your bridge page.
Mistake #6 - Not Being Consistent!
Now, the one of the biggest mistake any affiliate marketer can make is not being consistent.
I see it too often where people jump on the affiliate marketing bandwagon, and they were super hard working at the start.
But, when the going gets tough, they slack off, and eventually quit.
Successful affiliate marketers pace themselves and keep working on their business every single day without fail.
Even when they’ve achieved success, they keep doing it and growing their business.
You need to be consistent with your efforts, even if it means that you are not seeing results yet.
As an entrepreneur, if you are not seeing results yet, after working on your business for months.
Go and look for answers, but your effort has to be consistent throughout.
I’ll be honest with you, over the past few years, I’ve never failed to work on my business every single day.
Even when I was working a corporate job, when my son was born, and even when I was travelling for holidays, I still find the time to work on my business no matter how little time I have. My business is like my life.
Mistake #7 - Mindless Blogging v.s. Business Sense
This is so important that I have to create a separate video!
This will affect you if you are a blogger and you rely heavily on organic search engine traffic.
Honestly, as a blogger, you are spending lots of time creating useful content, and most of them is supposed to serve your readers.
But, what I am about to discuss here has got a lot to do about the one most important mistake a lot of new bloggers make.
And, with this one mistake, it may potentially stop you from making money even when you’ve blogged for years.
Why I think this Mistake is Costly!
So recently, I have had many people seeking for my help to review their websites.
And, these are not new websites for your information. They have been there for years.
These webmasters have been working on their website for a very long time, but they have not earned a single cent.
They have been blogging and blogging and blogging.
They have spent hours and hours writing content to serve their readers, but they are not getting any results.
The biggest mistake they’ve made is…
Blogging for the sake of Blogging - Worst Mistake Ever!
They don’t have an end goal in mind, they don’t have a path for their readers to follow, they write lots of useful content, but that’s it.
They thought that whoa, if I write super useful content, people will come to me, people will share it, and the universe will run its course and they will start to make money.
But, that never really happened.
Let’s be honest, you started blogging for many reasons, and I believe that one of those reasons is to make money, right?
With that in mind, many people take blogging literally.
They use it as a platform to share their knowledge and experience with others.
Although that is right, but they didn’t put any business sense into their writing.
An average person visits 1.5 pages of your website...
You see, an average person visits 1.5 pages of your website.
1.5 not 2!
And, if that page isn’t enough for you to move people through to actually buy something, and they leave, you’re screwed!
They are never coming back.
So think about this for a second, if I have a super useful content, and I have thousands of people reading it every single month...
But, I have no call to action, and I didn’t ask for people’s contact information, I didn’t lead people to another page or get people to buy something.
Then, why are you writing that content in the first place?
So, if you haven’t put in any thought on how to lead people to buy anything through every page of your website, it’s time for you to think about it now.
The sale may not happen right after someone visits your one web page, but there are many follow up actions that can lead people through that path.
To Avoid this Costly Mistake...
Whenever you are writing any content, think about what stage of awareness your readers are in.
And, is it appropriate to immediately ask for the sale?
For example, if you are asking someone to buy something in the “problem awareness stage”, they may be turned off, and you’ve probably lost all of your credibility.
So, as a blogger, our mission is to serve the right content, to the right people, and at the right time.
It is the sequence that matters!
Does this make sense to you? I hope it does, and I hope that you will avoid this costly mistake.
Thank you for reading this article!
If you have any questions, please feel free to leave them in the comment section below.
Just in case you are a successful blogger, I’d love to your thoughts on the strategy I shared.
And, if you think this article is helpful, I would appreciate if you could share this.