Best Types of Content for Affiliate Marketing

In this day and age, if you ever want to earn money from Affiliate Marketing, then content creation is a MUST.

Back in 2014, people can argue that they earn a lot of money from Affiliate Marketing by sending traffic straight to their affiliate offers.

But, that's not the case now.

In this value-driven, saturated, and fast-moving society...

If you can't build trust and establish yourself as an authoritative figure in your niche, nobody will waste their time listening to you.

Interestingly, the only way to build trust and authority online is through content.

If you analyze as many successful affiliate marketers as I have, you'll know that every one of them creates content.

Content can be in the form of:

  • Blog
  • Video
  • Podcast
  • Online Course
  • Infographic
  • Emails
  • e-book
  • Physical Book
  • etc

Now, creating content in every form above is going to be an uphill battle, especially if you are a solopreneur.

So, pick one or two of them for a start and move forward.

Then, when you are generating income from your affiliate marketing business, you can start hiring someone to tackle other types of content for you. The key here is to get you to start earning money, and then we can talk about growing and scaling your business.

That's why when you are fresh from affiliate marketing; you need to develop a content strategy.

Today, we are going to discuss the types of content you should create to drive the maximum sales conversion.

10 Types of Content Affiliate Marketers Need to Drive Maximum Sales Conversions

#1 Product Reviews

Product Review is my favorite type of content.

Not only do I love to talk about the products that I recommend, but I also love it because it tackles the "Solution Stage"  in the 5 Stages of Customer Awareness. This is the stage where there is a buying intention.

People in this stage are looking for the right solution to solve their problem.

So, by serving the right product review to the right type of people, magic happens.

And, the best part is, if you can rank your product review at the top of the Search Engine Results Page (SERP), that's even better.

What Does it Mean when Someone is Searching for a Product Review?

You'll get free organic traffic as well as a prospect who is ready to buy the product.

Just imagine yourself searching for "product name + review", what does it mean?

There are 2 scenarios that I can think of. You are either...

  1. Ready to buy the product, but you just want to know other people's opinion; or
  2. Not sure if that is the right product to solve your problem. You need advise and assurance.

Now, knowing the intention of someone who is searching for "product name + review", you should know how to write a product review. If you want to learn more about how to write and structure a product review, click here.

Additional Benefits of Product Reviews

The best part about creating product reviews is that you do not necessarily need to talk only the products that you promote.

You can create product reviews on just about every other products that are related to your niche.

You may ask, isn't it counter-intuitive? Wouldn't it be a waste of time to create a review on a product that you don't promote?

Now, let us refer to scenario #2 above.

If done right, your product review should:

  1. Deliver an honest opinion; and
  2. Give your audience an alternative;

If your audience think that the product is not suitable for them.

You see, as affiliate marketers, we are facilitators, we direct people to the products that are most suitable to our audience. I hope this makes sense to you.

#2 Product Comparisons

Like product reviews, product comparisons serve people who have buying intention too.

People consuming this type of content are stuck between 2 or more products.

And they are trying to choose the best option.

So, if you are an expert in your niche, and you know the best option (which you are most likely an affiliate)...

Then, share your opinion and convince your audience why they should choose your recommended option.

Hidden Benefits of Product Comparison

If you are creating a blog or a YouTube channel, product comparison is perfect for:

  • Internal linking, which intrinsically;
    • Increase your visitor's watch time or session duration;
    • Reduces Bounce Rate; and therefore
    • Improving your search engine ranking;
  • Building Trust, Rapport and Authority;
    • Because as you are demonstrating that you understand your audience's problems, it creates a connection that drives sales. You have to understand this, "People buy from people whom they trust".

#3 List Posts

I am pretty sure you came across articles with titles like:

List Posts are simply articles that consolidate and list down a bunch of things that people are searching for.

Like the top 10 riches movie stars, the 5 best movies of all time, or the top 10 riches people in the world.

It is easy for readers to scan, and pretty straightforward to write.

Like Product Comparisons, this type of articles provides an excellent internal linking strategy.

And, it should be included in your content strategy.

As Affiliate Marketers who are creating a blog or a YouTube Channel, I would say that List Posts should be created when there are substantial content, reviews, or comparisons.

How List Post Should Be Included In a Content Strategy?

A simple initial content strategy would look like this:

  1. Create at least 5 to 10 Product Reviews (that are in the same category). For example...
    • Products that tackle or solve one problem in your niche - lose belly fats;
  2. Produce at least 3 Product Comparison content. For example, Product...
    • A vs. B
    • A vs. C
    • B vs. C
    • A vs. B vs. C
  3. Finally, a List Post that summarizes and links to all the content of points 1 and 2.

Does this make sense to you? This is an excellent way to build a high authority review site.

To help you out, I've prepared a list of familiar list headlines. Feel free to pick one:

  • # Best bla bla bla...
  • Top # bla bla bla...
  • # Ways to bla bla bla...
  • # Tips and Tricks to bla bla bla...
  • # Reasons Why bla bla bla...
  • # Types of bla bla bla...
  • # Rules of bla bla bla...
  • # Steps to bla bla bla...
  • # Examples of bla bla bla...
  • # Methods to bla bla bla...
  • # Ideas to bla bla bla...

#4 "How To"

As the internet ages, there will be more and more "How To" content that will surface.

It seemed almost impossible to get any attention to your "How To" content.

But, does that mean that you should give up creating such content?

My opinion? Absolutely not!

Though you may not get much or any search engine traffic, "How To" content allows you to demonstrate your expertise.

It is one of the best ways to build trust, authority, and attract backlinks.

So, the "How To" content could tackle a broad issue, or problem or it can solve a very specific problem.

"How To" Content Example

For example, a broad issue could be "How to Make Money Online", but as someone who've gone through a phase and understands that you need a website to earn money...

Then, you can create content about "How to start a highly profitable website". Does this make sense?

Now, although "How To" content is not great for search engines, but it is great to be included in your email sequence. As you may know, email marketing or building a list is one of the best ways to build trust and rapport.

Selling Affiliate Products in "How To" Content

Now, you've got to know where your audience is at in terms of their level of awareness.

Let's refer to the above example.

If you are creating content about "How to make money online", you probably don't want to sell your audience anything upfront because they are still at the "Problem Awareness Stage".

People in that stage needs to be led into the "Solution Awareness Stage" where all the buying action happens.

If you do not understand what the levels of awareness are, please read this.

However, if you are creating a "How To" content about "Building a Profitable Website", you are tackling an issue in the "Solution Awareness Stage".

As you are sharing with people how to build a website, you can link people to affiliate products like Web Hosting service, WordPress Themes & Plugins, Email Autoresponder.

I hope this gives you a good idea on how to structure your "How To" content.

#5 Case Studies

So, what exactly is a Case Study?

Well, it is a process of documenting the research and analysis of real-life examples of a person, a company, an industry, or a project, who've successfully proven theory or a method to work.

Case Studies are probably one of the best types of content to create authority, earn trust, and build rapport with your audience.

One perfect example I can share with you is Social Media Examiner's Social Media Marketing Industry Report.

Case Study - Industry Report

The Industry Report targets marketers of all forms who are using social media as a tool for marketing. You can immediately see how valuable this Industry Report is.

Now, Social Media Examiner is a well-established organization in the Social Media Marketing niche.

But, how can an individual, like you and me, create a super useful Case Study like Social Media Examiner?

The Formula to Create an Awesome Case Study

To give you a good idea of what it takes to create a case study that connects with your audience. You must:

  1. Understand Your Niche - Know what the people in your niche need or wants;
  2. Identify Your Topic - What is the theory, problem, or issue that needs to be proven;
  3. Know Your Subject - The person, company, industry or project you are studying on - It could be yourself;
  4. Research on Your Subject - The best way is to do an interview with your Subject; But if you are unable to do that, you can do a 2 prong approach; (1) by creating a case study based on what you can find on the internet, the key is to get the attention of your Subject. Then, when you caught the attention, you can (2) request for an interview again to verify the facts. (This is what we call good journalism).
  5. Analyze Your Research and Create Your Case Study - Here's the thing, you do not only want to share a success story, but you also want to analyze your Subject's journey and identify the little things that eventually brought your Subject to success, then tie them back to the Topic you are trying to prove. Now, there are many facets to a success story, but a good Case Study will ONLY ANSWER ONE primary theory, problem, or issue. I've seen too many case studies that cover too many topics, and they are confusing and hard to understand. So, don't make that mistake. If you see the Social Media Examiner's Industry Report, they answer ONLY ANSWER ONE TOPIC, which is "Which Social Networks Marketers are Using".

Selling Affiliate Products in Case Studies

Almost everyone I know loves story, and when a story connects with an audience and brings them through a successful journey, magic happens!

Because people now believe that it is possible for them to achieve success as someone else did it.

It is just like the story about the 4-minute mile.

Before someone broke the 4-minute mile record, no one believes that it was possible. But, when someone broke that record, everyone started to believe that it is possible.

Now, in a Case Study, I am pretty sure that there are some products, system or service (the "Solution") that the Subject used to achieve success. Your audience will be interested to learn more about the Solution. So this is basically an easy sell.

#6 Interviews

Different Types of Content - Interviews

Now let me be clear; this is not a job interview. Lol!

And, this is not about interviewing your friends, brother, sister, or your parents...

It is interviewing someone successful in your niche.

Like I've mentioned above, the best way to do a case study is by interviewing experts in the field, and this is exactly what I am talking about.

However, an interview is versatile. It can be...

  • Detached from a case study and be a stand-alone content;
  • Packaged with other products to make an excellent sales offer;
  • Created as a Lead Magnet;

There are many ways you can use an interview, but the point of landing an interview is to build your trust and authority.

Especially if you have nothing much to show for at the start.

Which means that you have to be super humble, super cool, and super amazing to attract experts to you. Lol! I know it is easier said than done, right?

Now, instead of telling you to be cool, here's what you need to do to prepare for an exceptional interview.

#7 Tutorials

Let me ask you a question...

How likely are you going to buy an affiliate product if there is someone (an expert) who is going to guide you through it?

I know I would.

I could recall the days when I was trying to decide on a Premium WordPress Theme for my site. Honestly, I was spoiled for choice, plus the fact that I wasn't a technical person, so I needed someone to guide me.

When I found a Theme that I liked, I would hop on to YouTube to find tutorials to determine if the Theme is easy to set up and configure.

And then, I found this guy who did a fantastic tutorial that answered all of my questions without me asking.

What happened next?

I bought the WordPress Theme through his affiliate link.

That's the power of Tutorials!

Selling Affiliate Products in Tutorials

Tutorials can be in many forms.

It could reside as a standalone video on YouTube, or it can be a piece of long form article that walks people through a process, or it can be a part of a course.

And, it can be either a public content or a gated content or both. It depends on your comfort level.

If you were to ask me, I would create a public content that shares one small part of the tutorial that is enough for people to deem it valuable...

Then, I will ask my audience to buy the product through my affiliate link, and I will send the rest of the tutorial once the transaction went through. Does this make sense?

This is one of the most effective methods to sell an affiliate product.

The key here is that you have to be some kind of an "Expert" to conduct a good tutorial.

Here's how you structure your tutorials:

  1. Give a big promise to solve your audiences' problems at the start of your content;
  2. Deliver value
  3. Ask for the sale
  4. Tell them what's after the purchase (what are the incentives for buying through your affiliate link)

#8 Webinars

Webinars are somewhat similar to Tutorials.

They both provide value.

But, the most significant difference is that Webinars are geared towards selling high-ticket products (be it an affiliate product or not).

With Tutorials, people are looking for answers to solve their problem (the "Solution Awareness Stage"). And, the answers are usually evident.

Whereas in Webinars, it can lead people from the Problem Awareness Stage to the Product Awareness Stage. It is the stage where people will spend thousands of dollars to solve their problem "entirely".

That's how unique Webinars are. 

In the book Expert Secrets, Russell Brunson talked about the "Perfect Way to structure your webinar for an incredible amount of sales".

If you are someone who is at the juncture of planning a webinar that sells, then I think Expert Secrets is a book that you should read.

Now, a webinar is unlike the types of content we talked about above.

It is purely a gated content.

You don't openly share a webinar on YouTube or where ever, because it is a high-level content that is geared towards selling.

If you openly share your webinar, chances are, your reputation may be tarnished because you may appear as "salesy".

Webinars are best worked together with one of the content types above.

You'll have a public content that provides an initial value; then you lead people into a webinar.

#9 Courses

Different Types of Content - Courses

Like Webinars, Courses are gated content.

It is a series of tutorials that will lead a student to achieve a specific goal. 

There are 3 different types of courses that affiliate marketers can create.

  1. Free Courses
  2. Low-Ticket Courses
  3. High-Ticket Courses

The interesting thing about this is that Free courses and Low-Ticket courses can lead people into buying a high-ticket course.

The reason people join courses is that they believe it can help them achieve their goal(s).

If you are someone who've walked the path of your "students", you'll know that there are products or tools (affiliated or not) that helped you in your journey.

By sharing those products or tools in the course, and showing your students how to use them for their benefit, don't you think that they will buy through your affiliate link?

Now, here's the significant difference between a successful course and one that flopped.

The key to a successful course is to be able to establish yourself as an expert or authority.

That's the inherent expectation of someone attending your course.

If you appear as someone...

  • Whose only reason for creating a course is to sell stuff; or 
  • Whom your students can't connect with; or
  • Amateur; or
  • Who others don't know or trust you (even though you are providing good value);

It is highly likely that your course is going to fail.

So, my advice for you if you intend to build a course for affiliate marketing is to qualify yourself first before selling anything in the course.

#10 vLog - Bring people through a journey

As I've said above, almost everyone I know loves story.

Especially when people knows about you before you became successful.

To successfully create vLogs, you need to have one specific goal you'd like to achieve.

It could be losing weight, earning money, getting healthy, becoming a Yoga instructor, or whatever.

The key is to take people through your journey to find a common goal.

You'll be sharing your daily lives, the challenges, struggles, and success stories you've encountered.

Along the way, you will find products or tools to help you achieve your goals much faster.

Then, you will do a Product Review, include your affiliate links, and share them with your followers.

Well, that's how most YouTubers or Instagramers became famous and successful in the first place.

The Downside to Creating vLogs

The number one concern for most vLoggers who are just starting is "Uncertainty".

You never know if your journey is going to be successful or not.

People love, respect, and connects with success stories, but on the flip side.

Failure stories could lead to embarrassment and could cause depression. So, be really careful when you are creating such content.

The sad fact is that there are going to be haters and naysayers especially when you have nothing to show for at the start.

There will be people who root for your failure. But, don't let them get to our head.

Now, if you intend to create such content, I would advise that you do not make your vLogs public until you've achieved success.

And, even if you've achieved success, do not release all the vLogs at one go.

Do it progressively as though you are posting your story day-by-day.

That is one way to avoid future embarrassment.

But, if you are so confident that you are going to succeed in your journey, then by all means.

Summary of All Content Types

Type of content

BEST for

Ways to promote content

STAGE OF AWARENESS

PURPOSE OF CONTENT

Product Reviews

Blogs & YouTube

Search Engines, Social Media, Forums

Problem Awareness & Solution Awareness

Drive Affiliate Sales

Product Comparisons

Blogs & YouTube

Search Engines, Social Media, Forums

Problem Awareness & Solution Awareness

Build Authority & Drive Affiliate Sales

List Posts

Blogs & YouTube

Search Engines, Social Media, Forums

Problem Awareness & Solution Awareness

Build Authority & Attract Backlink & Drive Affiliate Sales

How To

Blogs, YouTube, eBook & Podcast

Search Engines, Social Media, Forums, Email List

Varies Depending on the Topic

Build Authority & Attract Backlink

Case Study

Blogs & eBook

Search Engines, Social Media, Forums, Email List, Paid Advertising

Problem Awareness & Solution Awareness

Build Authority & Attract Backlink

Interviews

Podcast & YouTube

Social Media, Forums, Email List, Paid Advertising

Solution Awareness & Product Awareness

Build Authority & Attract Backlink

Tutorials

Blogs & YouTube

Search Engines, Social Media, Forums, Email List, Paid Advertising

Problem Awareness & Solution Awareness

Build Authority & Drive Affiliate Sales

Webinars

Sales Funnel

Social Media, Forums, Email List, Paid Advertising

Problem Awareness, Solution Awareness & Product Awareness

Build Authority, Rapport, Trust & Drive Affiliate Sales

Course

Sales Funnel

Social Media, Forums, Email List, Paid Advertising

Problem Awareness, Solution Awareness & Product Awareness

Build Authority, Rapport, Trust & Drive Affiliate Sales

vLogs

YouTube & Podcast

Social Media, Forums, Email List

Varies Depending on the Topic

Build Authority, Rapport & Trust

Final Words

I hope that you've enjoyed this article and that it has provided you with the answers you are looking for.

If you think that I've missed out any types of content, do let me know by leaving it in the comments section.

But, take note that we are not talking about the different forms of content, like Podcast, Blogs, Videos, etc...

We are talking about the different types of content that can be created in many various forms.

Many people are confused between the two, so I thought I need to clarify.

Anyway, it is my pleasure to serve you with good internet marketing knowledge continually.

Do remember to share this article if you deem it valuable.

Your friend,

Jack

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