The facet of writing content is to get a good ranking from Google or other search engines.
And obviously, to get more eyeballs on your offer and influence a purchase.
The problem is, Google and other search engines are continually updating their algorithm.
Businesses and webmasters will always be affected whenever there is an algorithm update.
But, there is one element that has always been prevalent regardless of the changes...
That element is Original Quality Content.
If you have always been writing content that is beneficial and valuable to people, you are fundamentally safe from any algorithm updates.
But, how exactly do you know your content is Quality Content?
Here are 10 simple steps on how to write content for your blog.
Step #1: Keyword Research is the Key to Ranking
You've probably heard it many times, "Do Proper Keyword Research", but, what exactly does it mean, and why is it so important?
We type keywords or search terms in the Search Engines every day to find information or answers to our questions.
So, wouldn't it make sense to know the common keywords people type in search engines and the volume of the keyword being searched?
High search volume of a particular keyword means a great demand for knowledge, information, and answers on that topic.
Search Engines will rank your article based on the value you can provide to the people searching for the search term.
Here is a video by Matt Cutts, Ex-Chief Google Engineer, who explains how Google Search Engine works:
Once you have identified a keyword you wish to rank for, you need to determine who you are writing for and why those people want the information.
Step #2: Know Who You are Writing For
This is the core of all articles or blogs being written.
Articles are meant to be read by people who are seeking for something, whether it is for entertainment, information, knowledge, or to buy something.
The crux of writing high-quality content for your blog is to provide value to the people who are seeking for your content.
Everydayroots is in the health and beauty niche. They have written this article "How to Lose Weight Naturally".
Based on the headline of the article, you will probably get a good idea of who is looking for this content.
They are probably people who want to Lose Weight Without:
- Taking medication or pills;
I believe the key to writing good quality content is to:
- Understand who you are writing for; and
- Why you are writing it ("Relevancy").
At the end of this article, I will share with you my checklist for writing quality content.
Step #3: Write An Awesome Headline For Your Content
Studies have shown that the majority of site visitors spends less than 15 seconds on a page.
So, it is crucial to have an attractive headline that will draw your site visitors to your content.
There is no point in writing amazing content when nobody is reading it.
A Great Headline serves 3 purposes:
- Get attention
- Select the audience
- Draw the reader into the body content
If you want to get into details about writing amazing headlines that compliment your content, read this article.
Step #4: Do Research & Organize Your Content
Once you have thought of a great headline, your next step is to write the content.
Well, I know some people would prefer to write their content before thinking of a headline. That's perfectly fine.
Before you write your content, you need substance.
You may have personal experience with the topic that you are about to write.
But, even with that experience, you should do some research and see what's already out there on the internet.
Little do you know that other blogs may have more experience than you.
And, you may be missing out if you are sharing lesser than them.
Once you have gathered your research, you have to organize them and communicate to your site visitors in the manner which is most efficient, effective, concise, and easy to understand.
Organization of your article is imperative. Your site visitors need a direction when they are reading your content.
A typical content flow of my articles will look like this:
- Sub-Intro: Facts and Figures
- Body: Knowledge, Experience, tips, and tricks
- Body: Opinions (if any)
- Body: Solution(s)
One thing I've learned about communication, whether it is verbal or written, is that a strong introduction will draw your visitors to the details.
As you know, a person's attention span is almost as short as a goldfish.
So, your introduction (the "hook") will determine whether your visitors will stay or leave your site.
If you have a different view on this section, please feel free to share it in the comment section below.
Step #5: Be Interactive and Engaging
What exactly does it mean? How can you interact with your visitors with only words?
The trick would be to imagine that you are speaking to someone while you are writing.
So it'll seem more like a conversion than an article.
If you are writing content to share your knowledge, imagine that you are imparting your knowledge in a classroom set up.
Usually, when you speak to someone, you will ask questions, and you would seek for opinions, right? Do that as well in your writing, encourage people to share their thoughts with you.
Another trick is to share stories. People love stories, especially the ones that they can relate to.
The stories may come in the form of a testimonial. Sharing stories bring your visitors closer to you, and it builds trust and rapport.
Step #6: Build Trust with Your Visitors
Building Trust Online is one of the most challenging tasks for online marketers.
A trick would be to write with care and conscience.
People like genuine people.
If you can portray yourself (through your content) as someone who genuinely cares for your readers, you will most likely gain their trust.
Another way to build trust is to describe the problems and challenges that you've been through.
Then, share with them how you've overcome those obstacles.
There is no better way to gain trust than the old storytelling.
Because what you've been through is probably what your readers are going through right now.
They are seeking for answers from someone who've walked their path and found success.
Now once you've established trust with your readers, you will be able to lead them to whichever direction you wish they go. Does this make sense?
Step #7: Make Your Content "Sexy"
Studies have shown that most site visitors will scroll through an entire article if there are relevant pictures and videos throughout.
Let's face it; humans are visual.
Images and videos (creatives) attract us more than plain text. Your site design plays a part too.
Obviously, if the creatives are not relevant to the content, your site visitors will most likely bounce off from your site.
Also, if your site looks like it was designed a decade ago, your visitors may leave immediately as well.
So, to help you out, here are some links to download royalty free images:
And, here are the top 5 Page Builders to make your site looks "sexy":
- Thrive Architect
- Divi Builder
- Themify Builder
- Beaver Builder
Now that we know that your overall site design and the blog creatives are essential, the next step is to make your content scan-able.
Step #8: Make Your Content Scan-Able
Because there are so many distractions on the internet, people don't have time to read your content.
That's unless they know that your content is useful or interesting to them.
Your content header is what draws people to your content, but that isn't enough to get them to read it entirely.
Nowadays, people scroll through your content before they decide if they should read it. If not, they are gone.
What gets you to read content? What captures your attention when you are scrolling through a content?
I'm pretty sure these are the things that will stop you in your tracks:
- Catchy Sub-Headings;
So, take note of that and include these elements whenever possible.
Step #9: Be Mobile Responsive
Based on your experience, will you exit a site if it is not mobile responsive?
Tell me, will you exit a site that looks like this on your mobile:
I know I would. No matter how well the article is written.
It irritates me to have to zoom in and out, and scroll left or right to read the article.
How about you? Share your opinion in the comments section.
So, how can you ensure that your website is mobile friendly?
First, if you are using Content Management System (CMS) like WordPress to run your site, you need to find WordPress themes that are mobile friendly.
Sometimes, even if your WordPress theme is mobile friendly, the videos that you've embedded in your article may not appear to be mobile friendly.
If you have such problem, you can visit this site to get a mobile responsive embed code for your video.
Step #10: Ensure that Your Content is Easy to Read
Nothing irritates me more when an author writes too fancifully that I don't understand.
I don't care how fancy your English is, if I don't understand you, you've lost me. It is as simple as that.
So, if you have a good command of English, please spare a thought for your readers.
You are not writing a thesis or poetry. Keep it simple so that your readers will understand.
Now secondly, what motivates me to close the content quickly is when I read content with broken English.
I'm sorry to say, but it is difficult to understand when an author can't express their thoughts adequately.
Luckily for novice writers or authors, there are tools that you can use to measure the quality of your content.
And, a tool like Grammarly that checks your grammar, sentence structure, etc.
These are the 2 tools that I use to check all of my content before I hit publish.
I hope these tools will be useful to you too.
There you have it, the 10 simple steps to write great content for your blog.
This piece of content is written based on my knowledge and experience.
I don't dare to claim myself as an expert writer, but I think I am qualified to give good advice.
If you think that this article needs to be improved, feel free to share your ideas in the comments section below. I am open to constructive criticism.
Finally, I hope that this article is helpful to you, and I will be grateful if you can share this knowledge with others.
Thank you very much for reading!
Cheers to writing great content!